Fathom the World of Colorful Web Designing
The whole world, as we experience it visually, comes to us through the mystic realm of color. - Hans Hoffman
There is more to colors than just paints and brushes; each color speaks its own language and tells its own unique story. Hence, color is a major element in designing websites and it delivers the idea and the purpose of the site. So let me tell you, you should be wise in choosing your color scheme because it attracts your visitors and determines their mood and outlook about the website.
Keep in mind which service or product is the website offering and what kind of audience it is communicating with. Decide the color scheme in a way so as to make your audience feel welcomed and secure.
Here is a list of few colors which websites generally use and a little explanation of what they represent and stand for:
The color yellow depicts happiness, joy and cheerfulness. It gives a feeling of warmth and optimism. But since the color is too bright, it puts strain on the eyes and should not be overused. Yellow color attracts the youth and children and maybe that’s why the M of McDonald’s is yellow. A good example of attractive yellow websites is the Lipton Ice Tea website.
This color symbolizes love, passion and energy. It induces excitement and boldness in the viewers. The Red Bull logo and the Coca Cola website are good examples of using the color for emotions and youthfulness. This color is also generally used for cautionary symbols and warnings.
Orange color shows friendliness and optimism. It is normally used for nature and food products. The color stands out for confidence and joy. You all would be aware of how appealing the Tropicana , Markeiwicz and Creative Mints websites are. They are orange: fun and attention grabbing!
Green is the color of nature and gives pleasure to the eyes. It invokes a peaceful and healthy feeling in the mind. It also stands for wealth and riches and is widely used for corporate and business websites. I personally love the color in Grain Waves website.
Purple is a nice color and is commonly used with a combination of pink to show imagination and creativity like in Barbie websites. It symbolizes luxury and loyalty and the Welch’s has made very effective use of this quality in its website theme.
black and grey colors are used side by side to demonstrate dignity and serenity. Black stands for balance and calmness and the black-grey theme stands out the product to seize attention of the viewers. Nike and Puma have made quite appealing websites by using this characteristic.
Last but not the least, I am going to discuss about the blue color. Ever wonder why Facebook and Twitter are blue in color? This is because blue color is considered to represent trust and strength; it relaxes the nerves of the brain and is called the “paradise of the mind”. Not only does it give a dignified and professional look to the websites, it also conveys a feeling of security to the customers.
If you might have noticed the major social websites of the globe, Facebook, Twitter, Instagram, Skype, Tumblr etc. have been built in blue color scheme. The above mentioned techniques are used in these sites in order to draw maximum users. The blue color of twitter bird represents the sky, Mark Zuckerberg is red-green color blind and blue is the richest color for him as for many other color blind users of Facebook. One of the big reasons of using blue color is that men and women are equally drawn towards this color and show almost same level of interest. Blue color gives them a feeling of homeliness and reliability.
The chief purpose of these social networks is to attract the maximum number of users, and for this they have to take into account all kinds of audience. Recently, Mashable magazine posted about how websites fail to influence the color blind audience due to poor choice of colors and lack of usage of symbols. But these social websites have come up with an appealing and rich color scheme, along with other aspects, to satisfy their users. And probably ‘blue-branding’ is the reason behind the success of these social media giants.
I know everybody likes rainbows but trust me, your website will look better without it. Make the color scheme simple, unique and appealing. After all it’s your website, not a canvas art. Also, do not forget to take into consideration the color blindness effects, which will be really nice of you and will also build up your audience.